The growth of technology has led to great improvements in the business sector, and one of the business platforms that has been very helpful to many current sellers and buyers across the world is the Amazon marketplace. Amazon is one of the most efficient and convenient trading platforms both to the sellers and buyers of different products where its income and revenues are earned from the commissions of the sales made to the customers.
One of the most common challenges that many sellers have been experiencing are claims on trademark violations in the Amazon marketplace which have even led to closure of some sellers’ Amazon accounts. Amazon Brand Registry is one of the latest solutions that has greatly helped to curb the selling of counterfeit products on Amazon by making it easy for the brand owners to find bad actors of their brands on Amazon platform. One key requirement for Amazon Brand Registry that was introduced by Amazon for more security is legal trademark registration. The brand sellers intending to get onto Amazon Brand registry are also required to have valid Amazon accounts.
For the Amazon sellers who are not the owners of the brands, they are required first to verify themselves as the rights owners of the trademarks. Amazon Brand Registry is a solution to trademark infringements that offers several benefits and advantages. Amazon Brand Registry allows for better brand marketing and representation on its platform. Getting onto Amazon Brand Registry gives the sellers rights to search for contents in many Amazon stores. The protection of your brand will also be promoted once you enroll in the Amazon Brand Registry. Other than building your brand, Amazon Brand Registry will always be there to help you with any question.
There are several steps every person intending to enroll onto Amazon Brand Registry should follow to register his or her trademark successfully. The following are some key procedures you should always follow when registering your trademark to get onto the Amazon Brand Registry. The first step in the trademark registration process is searching for trademarks that are already registered to avoid obtaining their registration. The second step to register a trademark is filing a trademark registration application with a legal trademarking body. After drafting and submitting the trademark registration application, an attorney then examines the whole application to check that it meets all the legal requirements and that a previous registration of the same trademark does not exist. Immediately after the completion of the trademark application registration process, you will be issued with a trademark registration certificate as well as trademark registration number to allow you easily sign up for the Amazon Brand Registry.