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Importance of a Blog in SEO Efforts

SEO (search engine optimization) is something every business with a website is interesting in having implemented, to help them get ahead of the competition. You too need to make sure you are not left behind, and even go further and make use of a blog to improve those efforts. For those who have a blog that has not been that active, now is the right time to revive it. It will help you boost your business as it gets you to earn passive income. Here are some of those applications.
It will help with your keyword optimization. Google looks at the quality and quantity of keywords when ranking sites. It will use the number of keywords and the variety of those keywords to determine the value of your content to readers. A blog enables you to avail rich content to your customers, filled with naturally placed keywords.
It also allows you to post relevant content. You need to make sure you have an up to date company brand. Businesses lose customers the moment their site looks even slightly outdated. A blog gets you engaging with customers on current affairs in your industry. Customers need to find your blog a trustworthy source of info. With that trust, yours will be among the blogs that make money. Relevant content also gives you the image of a voice of authority in your industry. You need to then keep up that image by sticking to those high standards.
You also gain I terms of link building. SEO relies on both internal links and external links to get you better ranking, which the blog can deliver. Internal links are placed to get a reader to other relevant pages in the site. They thus get to spend more time in the site, where they get to trade with you more. External links are meant to drive them to other sites bearing relevant content. You may think you will lose customers, but it is to your benefit. Google sees such efforts to provide answers to your customers as something positive. You, therefore, get better ranking.
You also get to connect with your readers much better. Visitors need to feel connected to you when they visit your site. You need to keep the blog with a voice and tone that is personal and relatable, to make your brand a friendly one. They then get to share more of your content with others out there. Such sharing also makes Google give you better search results ranking. That sharing is a chance for you to sell to more customers out there.
As shown by these benefits, you need to have a good blog. You also need to visit this site for more info on getting more customers.